The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Events / Stunts / Competitions
Points: 25.0
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea
Category: Brand Installations
Points: 25.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Visual & Audio Craft / Sound
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Innovation in Out of Home
Points: 25.0
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar
Category: Mobile Advertising
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS)
Category: Creative Use of Data / Targeting
Points: 15.0
Last Straw
Agency: Isobar Mexico / Mexico City
Client: Son de Miel
Category: Innovation in Design
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Items
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras
Category: Craft / Data-Driven Personalization
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo
Client: Unesco
Category: Games / Digital & Physical
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Innovation in Out of Home
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Illustration
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Art Direction
Points: 10.0
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna
Category: Use of Music / Original Music
Points: 10.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Craft / Use of Technology
Points: 10.0
Mobile ATMs
Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz
Client: BLINK
Category: Experimental / Internal Projects / R&D
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Websites / E-Commerce
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev
Category: Custom Content
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar
Category: Innovation in Mobile
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Typography / Dynamic / In Motion
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Utility / E-Commerce
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images
Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Print
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Craft / Sound Design
Points: 2.0
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha
Category: Innovation in Radio & Audio
Points: 2.0
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic
Category: Innovation in Radio & Audio
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Illustration
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Craft / Art Direction
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Brand Installations
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Promotional Items / Physical Products
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Promotional Items / Physical Products
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Product
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Billboards & Transit / Campaign
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas
Category: Posters / Campaign
Points: 2.0
Total Mess
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen
Category: Magazine / Campaign
Points: 2.0
Bra
Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City
Client: History Channel / A+E Networks
Category: Newspaper / Single
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Out of Home
Points: 2.0
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client: Movimento SuperAção
Category: Innovation in Out of Home
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Experiential & Installations / Brand Installations
Points: 2.0
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard
Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
DR. PEE
Agency: Ogilvy Ecuador / Guayaquil
Client: LA FABRIL
Category: Innovation in Health & Wellness
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM
Category: Craft / Illustration
Points: 2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Movistar
Title:
Maria's Message
Category:
Mobile Advertising
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
BLINK
Title:
Mobile ATMs
Category:
Experimental / Internal Projects / R&D
Award:
2020 IP & Products Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Craft / Sound Design
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
History Channel / A+E Networks
Title:
Bra
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
LA FABRIL
Title:
DR. PEE
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0
